Friday, February 18, 2011

CALIFORNIA MOUNTAINEERING GUIDE SERVICE

 
The CMGS was based out of 308 Columbus Avenue, San Francisco, CA, the address of the first North Face store.  The grand opening of The North Face was in October 1966. Doug Tompkins (founder) celebrated by hiring an unknown local band called the Grateful Dead and served Kool Aid to his patrons.  The store was an instant success.

 That's one solid group of guides

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